Finding Market Research.
Answer
Market research reports can be found in several of our library databases:
Mintel. Mintel provides UK specific consumer market insight, trend analysis, and statistics for a wide range of industries. It is useful for consumer information, market size information and forecasting.
Passport (Euromonitor). If you want to find a more global outlook than Mintel offers, you might want to try Passport. It contains statistical data on over 200 countries, consumer markets, forecasts, companies, brands and over 4000 reports on major market profiles and analysis.
World Advertising Research Centre (WARC). WARC is a database providing access to advertising and marketing information from various sources. It includes the International journal of Market Research
Mintel, Passport and WARC can all be found in our A-Z list of databases which you can find via the databases tab at the top of Library Search.
Don’t forget to look at our Business and Marketing Subject Guides for additional information and resources.